november 2014

Milan Fashion Week SS15: Who were these people?

These guys kept popping up at almost every big event during Milan Fashion Week.

Not sure if they actually got in to any of the shows, but they always made a huge fuzz, with their "bodyguards" clad in t-shirts reading "double XX".
One thing is for sure about this fashion stunt, though:
Their shoes were fierce...
All photos: (www.thesilverstreets.co.uk)

ECCO Leather Event

ECCO and House of Communication held a seminar on leather for selected press and buyers, followed by a workshop where we were given insight into the production of leather goods.

The Danish brand has expanded from shoes to purses, bags and other leather goods, selling high quality products all over the globe. Lead by Mikkel Jensen and Alice Topart, we got the chance to make personal bags with our own hands, in leather qualities of our choosing. All in all, interesting and nice to see the production chain, ending up with your own customized product.

All photos: Daniel Bratterud ( www.thesilverstreets.co.uk)

Salvatore Ferragamo launch of Emozione

Salvatore Ferragamo threw his Friday Night Emotion party in Milan, where he launched his latest perfume Salvatore Ferragamo Emozione.

It was a star-studded glitz party at the old Senate palace, which was turned into a renaissance garden for the occasion, providing dramatic scenery for the exclusive soiree.
We were given a stunning performance by composer and pianist Ludovico Einaudi, who played his famous (and incredibly beautiful) piece Una Mattina. This magical solo piano concert was teamed with an astonishing 3D-projection on the palace walls, as top model Malgosia Bela slowly entered the courtyard presenting the fragrance.
Afterwards, Duran Duran daughter Amber Le Bon and ballerina Emilie Fouilloux kept the fashion party heated with their fierce DJ set running far into the late hours.
Salvatore Ferragamo Emozione will be in stores February 2015.
However, I was given a bottle of the fragrance which I will try to post a review of in one of the coming posts.
All photos: Daniel Bratterud (www.thesilverstreets.co.uk)

Milan Fashion Week Spring Summer 15

Milan fashion week SS15 was an absolute blast. Going to all of these incredible showrooms, seeing lots of inspiring and innovative runway shows, and meeting the most amazing designers - it was all an unbelievable experience.

In the next few posts I'll try to share as much as possible of the vast collection of pictures, moments and memories of Milan Fashion Week SS15. Stay tuned for La Grande Bellezza.

All photos: Daniel Bratterud

byMAGMALOU: SS15 collection preview

Thursday saw the preview of the byMAGMALOU SS15 collection at the luxury Oslo hotel The Thief.

byMAGMALOU was created in 2014, by Marthe Kveli Valberg, who after running the exclusive and popular second-hand shop MAGMALOU for three-and-a-half years felt it was right to take it to the next level. With designer Andrea Johannesen she started producing her own designs, "inspired by Scandinavian minimalism with a hint of international glamour."
byMAGMALOU's success has been immense, and in less than a year the clothing has been sold in over 40 shops around the world.
// The new 'Basics' collection //
// SS15 moodboard //
// byMAGMALOU SS15 dresses collection //
// It was all in the details //
At The Thief we were presented with finely sculptured skirts and tops; oriental inspired prints, kimonos and necklines; halter neck dresses with delicate cut-outs; and 60s inspired Twiggy dresses.
All in qualities such as from viscose, cotton and polyester. New this season is also the basics collection, which will feature basic pieces sure to appease the taste of stylish women. The flirty summer collection will hit stores in spring 2015, providing women with outfits to follow byMAGMALOU's motto: "dress up - dress down".
// Designers Marthe Kveli Valberg and Andrea Johannesen //
Fun fact: The name MagMaLou itself is a portmanteau of the names of her husband, daughter and herself.
All photos: Daniel Bratterud